Instagram Is Reportedly Developing a New App Dedicated to Shopping
The social shopping wars are just beginning, and Instagram might be about to take it up a notch. According to The Verge, Instagram is developing a new app that will let consumers shop for products from...
View ArticleAmazon Adds a J.Crew Storefront, Stands to Gain More Than Just the Retailer
J.Crew Mercantile, the label from the specialty retailer that is sold at outlets, is now available on Amazon, according to an announcement. "We are focused on continually enhancing our assortment and...
View ArticleGreg Berlanti Sold His New Cyberstalker Drama by Cyberstalking the Network...
To get 14 scripted series on the air simultaneously, as super-producer Greg Berlanti has done, it takes a lot of incredible ideas for shows. But it also requires equally clever ways to pitch them to...
View ArticleHow Marketers Can Overcome Limited Time and Resources to Reach Pro Esports
From soccer star Dele Alli celebrating his Russia World Cup goal by rocking the "Ride the Pony" Fortnite dance move before a vast global TV audience to J.D. Martinez and George Springer performing...
View ArticleKids Turn ‘Bohemian Rhapsody’ Into a Joyous Space Opera for U.K. Retailer...
U.K. retailer John Lewis has in recent years become best known for its epic Christmas ads, which are usually marked by their tear-jerking qualities and covers of famous songs. The annual tradition is a...
View ArticleWith Goals of Having More Interactive Conversations With Users, Headspace...
Meditation app Headspace is buying pioneering voice platform Alpine.AI in hopes of holding more in-depth conversations with its users. The company said this week that the acquisition was meant to help...
View ArticleFacebook and Messenger Users Can Bring Jurassic World: Fallen Kingdom...
Universal Pictures Home Entertainment teamed up with Facebook to create sharable in-store and in-home augmented reality experiences tied to the Sept. 18 North American home entertainment launch of...
View ArticleNew Research Shows We’re Now at Peak OTT
According to new research from market research and consulting company Parks Associates, the OTT space presents unique challenges for the dozens of providers in the U.S., ranging from Netflix to...
View ArticleWalmart’s Spark Delivery Service Sounds Kind of Like Amazon Logistics
There's yet another online grocery delivery service in town: On Sept. 5, Walmart announced it is testing Spark Delivery, which it described in a statement as "a crowd-sourced delivery platform." Spark...
View ArticleFacebook’s Menlo Park Campus Now Has A New, Frank Gehry-Designed Building
Facebook unveiled MPK 21, a new building at its headquarters in Menlo Park, Calif. MPK 21 was designed by architect Frank Gehry, and the building was completed in less than 18 months. The new facility...
View ArticleInstagram Is Trying to Help Out Parents With Teens on Its Network
Teens have flocked to Instagram in recent years, but do their parents understand how the Facebook-owned photo- and video-sharing network is being used by their offspring? Instagram chief operating...
View ArticleWhat It Was Like to Work With Burt Reynolds on His Most Famous Ad
Burt Reynolds, who died today at age 82, will primarily and deservedly be remembered as a Hollywood star who brought humor and a nonchalant charisma to decades of roles. But Reynolds also was no...
View ArticleCB2 Stays Open Late for a Series of Live Concerts to Get Younger Customers in...
Brands are discovering that live music can be a great tool to help connect with people. CB2 is using it as a way to get more consumers (likely younger ones) to stop into its stores. The brand recently...
View ArticleOften Imitated, Burt Reynolds’ Iconic Cosmo Shoot Became an Advertising Go-To...
One of the most lasting aspects of Burt Reynolds' charm was that he straddled the line between safe and risky--the kind of guy you might follow on any journey, even if you thought twice about bringing...
View ArticleNielsen Estimates That 119.9 Million U.S Homes Have TVs for the Upcoming Season
TV ratings might be down, but according to Nielsen, more U.S. households than ever have access to television content. Nielsen said today it has updated its national television household universe...
View ArticleThe Ad Council Helps Teens and Young Adults ‘Seize the Awkward’ During...
Whenever the subject of mental health comes up, there is often a strong emphasis placed on the need to check in with loved ones regularly. While the necessity of communication is obvious, we rarely...
View Article2 More Women Sue Innocean, Alleging Wrongful Termination and Discrimination
Two women formerly employed by Hyundai's ad agency Innocean USA filed suit last month against the company in California's Orange County Superior Court, seeking damages and jury trials. Their claims...
View ArticleRoger Federer Leads a Cosmopolitan Cast of World Travelers in New Rimowa...
Travel isn't an act--it's an identity. That's the key takeaway from this new campaign promoting Rimowa, a classic German luggage-maker eager to reintroduce itself to the world with the help of tennis...
View ArticleThis Bank’s Mobile App Shows That Payback Doesn’t Have to Be a You-Know-What
When you borrow money from friends, always pay them back in a timely fashion -- or else they might pay you back, as it were, in some especially nasty ways. Watch this amusingly mean-spirited spot by...
View ArticleOn the Road to Brandweek: Levi’s Jennifer Sey Discusses Agencies and...
There aren't too many brands with as many stories to tell as Levi Strauss & Co. An apparel staple and an American cross-cultural icon for well over a century, a well-worn pair of Levi's more likely...
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