How Instilling a Culture of Continuous Learning Will Improve Customer Experience
When businesses are looking to improve their customer experience, attention naturally veers toward sexy technology like machine learning and natural language processing. But elaborate tools will make...
View ArticleWhatsApp Enters the Business Messaging Space: Why Should You Care?
On Feb. 24, 2009, Jan Koum incorporated WhatsApp Inc. in California and began developing what would become the biggest messaging application in the world within just a few years. WhatsApp started as a...
View Article6 Ways TV Can Prolong Its Lifespan and Stay Relevant in the Digital World
Every year, the industry predicts the demise of TV. When the scales finally tipped last year and digital spend overtook its TV equivalent, the death knells rang. But having first heard the ringing at...
View ArticleSenator Warner: Congress Has Serious Questions for Google, but Google Isn’t...
On Wednesday, Facebook's Sheryl Sandberg and Twitter's Jack Dorsey will sit in front of the 15 members of the Senate Intelligence Committee to discuss their companies' role in the 2016 election and...
View ArticleOld School: Watch How a Danish ISP Proves That Even Grandma Can Hack You
Online security guru John McAfee once famously declared that hacking into computers is so easy, even a grandma could do it. Danish ISP Stofa put that assertion to the test in a new film touting its...
View ArticleWPP Shares Fall After Earnings Report Shows Company Struggling in North America
Shares of WPP slipped nearly 8 percent in London this morning after advertising's largest holding company reported slowing sales in the critical North American market during the first half of this...
View ArticleWhy Nike’s 30th Anniversary Ad Featuring Colin Kaepernick Is a Worthwhile Risk
While those lucky enough to be off on Labor Day across the country sat in airport terminals, in traffic or waited on train platforms, Nike quietly dropped one of its biggest ads of the year--or...
View ArticleA Brief History of Nike Using Advertising to Address Social Issues
Nike's new campaign celebrating the 30th anniversary of Just Do It--which technically launched the previous week with Serena Williams-starring spot "Voice of Belief"--blew up faster than any ad in...
View ArticleFX Turns Sons of Anarchy Into Its First Franchise With Spinoff Mayans M.C.
Most networks have aired spinoffs or prequels based on at least one of their most popular shows, but not FX. That changes tonight, with the debut of Mayans M.C., which is set in the world of--and...
View ArticleHow Online and Brick-and-Mortar Stores Saw a Bump in Sales This...
We are nearing the end of back-to-school shopping with this past Labor Day weekend being the final critical shopping period of the season, according to new research that reveals key insights about the...
View ArticleOpioids From a Vending Machine? Actually, It’s Selling a New Way to Look at...
In 2017, according to the Centers for Disease Control, there was a 10 percent national increase in overdose deaths due to opioids. In Illinois, the increase was even higher, at more than 13 percent....
View ArticleSerial Season 3 Focuses on ‘Shocking,’ Ordinary Cases in Cleveland’s Court...
For Season 3, Serial wanted to tackle the very ordinary, everyday ongoings of a criminal court system. That mission took them to Cleveland, where producers were able to get enough access to record...
View ArticleWith Nike’s Longstanding Brand Purpose, Featuring Colin Kaepernick Made...
Nike's decision to feature Colin Kaepernick front and center for their 30th anniversary of their famous "Just Do It" campaign is igniting conversations and debates among marketers and consumers alike....
View ArticleTo Recommend or Not to Recommend: Why Businesses Will Benefit from Facebook...
Facebook is known as a social network, but it's also one of the most popular websites for customers to leave reviews for local businesses. Long reliant on a five-star ratings system, the social giant...
View ArticleHow In-House Teams and Agencies Can Find a Commonality and Work Together
Advertising agencies all around the world are worried--and rightly so. More and more brands are growing in-house teams to better address their own fast-evolving creative needs. This expanding gap...
View ArticleExercise Is One Hell of a Drug in These Fantastically Trippy Ads
In the land of short ads, there aren't many that pack a punch. 15 seconds isn't a lot of time to get a fully-formed message in and, let's face it, the ad unit that has often been relegated to pre-roll...
View ArticleNike’s New Colin Kaepernick Spot Inspires You to Pursue Your Craziest Dreams
Nike has opened up all kinds of conversation and controversy (on both sides) after the brand launched a new "Just Do It" campaign featuring Colin Kaepernick. Yet questions remained as to what was next?...
View ArticleESPN Ad Sales Chief Ed Erhardt to Retire; Rita Ferro Named President of...
Disney is starting the new TV fall season by making some big changes to its ad sales leadership. Ed Erhardt, who headed up ESPN ad sales for 20 years, is retiring in January. And the company has...
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